THE IMPACT OF BUSINESS PLANNING ON THE COMPETITIVENESS OF MANUFACTURING FIRMS IN PLATEAU STATE
Authors
Gongden Othniel Sunday
University of Jos
Author
Teresa M. Nmadu
University of Jos
Author
Dakung R. J.
University of Jos
Author
Keywords:
Business Planning,
Competitiveness,
Financial Planning,
Marketing Planning,
Manufacturing Firms
Abstract
This study examines the impact of business planning on the competitiveness of manufacturing firms. A descriptive survey design was adopted using quantitative data collected from 203 manufacturing firms in Plateau State, with a total of 627 responses. The hypotheses were tested using multiple regression analysis, alongside multicollinearity and normality tests. The findings indicate that financial planning and marketing planning have a significant positive impact on firm competitiveness, while production planning shows no significant effect. The study concludes that business planning plays a critical role in enhancing the competitiveness of manufacturing firms.
