THE IMPACT OF E-COMMERCE ON SMALL AND MEDIUM-SIZED ENTERPRISES IN JALINGO, TARABA STATE: OPPORTUNITIES AND CHALLENGES

Authors

  • Noel Nathaniel Anthony Author
  • Kareem Alidu Olatunji Author

Keywords:

E-commerce Adoption, SMEs Performance, Technological Capabilities, Marketing Skills

Abstract

This study examines the impact of e-commerce adoption on the performance of small and medium-sized enterprises in Jalingo, Taraba State from a resource-based perspective.

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Published

2025-06-01

Issue

Vol. 6 No. 5 (2025)

Section

Articles